Clear All


Publication Date

Now or Never

Now or Never

Now or Never

How Companies Must Change Today to Win the Battle for Internet Consumers

by Mary Modahl

Modahl, vice-president of research at Forrester Research Inc., introduces a new model of consumer behavior, called Technographics, to help companies understand how consumers think about and use the Internet. The Technographics information helps guide companies as they plot successful Internet strategies.

Options Qty