
The Customer Differential
The Complete Guide to Implementing Customer Relationship Management
About the Summary
Everyone has heard of Customer Relationship Management. Now here’s a guidebook that it clearly explains the concept of CRM — and how to effectively put it in place in your company.
More Summaries
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Profit from the Core Chris Zook
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The 20% Doctrine Ryan Tate
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Why Some Companies Emerge Stronger and Better from a Crisis Ian I. Mitroff
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What Millennials Want from Work Alec Levenson, Jennifer Deal
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Tough Management Chuck Martin
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Partnering Intelligence Stephen M. Dent