Book Summaries

The Hidden Psychology of Social Networks will help you to make more efficient use of your media buys, establish more thoughtful strategies, develop better creative material, and deliver more effective marketing.

Leaders are not as committed as they think they are or need to be. The antidote to these problems? Ruthless consistency.

Kara Goldin turned her unsweetened flavored water into one of the most successful beverage businesses of our time.

Business leaders often take actions that prop up earnings in the short term but compromise their companies’ long-term health.

The art of negotiation requires creativity and quick thinking to find win-win solutions, especially when the stakes are high.

Learn and embrace the six pillars of building an online business that Scott Oldford unveils in The Nuclear Effect

In The Vision Driven Leader, Michael Hyatt asks 10 simple questions to help you craft an irresistible vision for your business

This Book Snap highlights Manson’s way of thinking, that in order to be all that we can be, we have to accept who we are and honestly project that authentic person to the world.

By recognizing bias, emphasizing empathy and curiosity, and making true understanding a priority in the workplace, you can unlock the potential of every person you encounter.