Amplify Your Influence
Transform How You Communicate and Lead
About the Summary
In Amplify Your Influence: Transform How You Communicate and Lead, author René Rodriguez uncovers the hidden drivers that shape our decisions and behaviors. He shows readers how susceptible we are to the influence of others. He teaches how people make purchases and decisions subconsciously as a result of the stories they share and how sequence–the order of things–matters more than substance. Learning to harness the power of influence–to AMPLIFII™ it–can transform our lives, increase our happiness, and help us find new levels of success.
In This Summary, You Will Learn:
- The five hidden drivers of influence.
- Four steps to influence.
- The AMPLIFII Formula of frame, message, and tie down.
- Skills to amplify your influence.