Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
Magic Words
What to Say to Get Your Way
15min reading time
/
28min listening time
Share this summary
About the Summary
What we say matters, but some words are more impactful than others. The right words, used at the right time, can change minds, engage audiences, and drive action. In Magic Words: What to Say to Get Your Way, author Jonah Berger uncovers the hidden science behind how language works and more importantly, how we can use it more effectively to persuade others, deepen relationships, and be more successful at home and at work using six types of magic words.
In This Summary, You Will Learn:
- The power of magic words.
- How to activate identity and agency.
- How to ask the right questions.
- The importance of harnessing similarities, and differences.
More Summaries
-
Contagious
Jonah Berger
-
The Catalyst
Jonah Berger
-
Create the Future
Jeremy Gutsche
-
Exploiting Chaos
Jeremy Gutsche
-
The New Art of Ideas
Robin Landa
-
Innovating Innovation
David Morey