Contagious
Why Things Catch On
Share this summary
About the summary
Wharton marketing professor Jonah Berger has spent the last decade studying why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission.
More Summaries
-
The Catalyst
Jonah Berger
-
Loyalty Myths
Henri Wallard,
Timothy Keiningham,
Lerzan Aksoy,
Terry Vavra
-
Content Marketing, Engineered
Wendy Covey
-
Getting to Aha!
Darshan Mehta
-
The Anatomy of Buzz
Emanuel Rosen
-
Now or Never
Mary Modahl
