Beyond Professionalism to Creativity, Leadership, and Sustainability
About the Summary
Today’s fast-paced, shifting world calls for a marketing strategy that can fit in everywhere–and be agile enough to move when needed. An entrepreneurial approach may be the ticket for organizations to be interconnected, flexible, and results-driven. In Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability, author Philip Kotler and his co-authors teach a more expanded, holistic version of entrepreneurial marketing. One that integrates all the other departments of a company to create paths of stronger engagement, increased customer retention, and higher levels of loyalty.
In This Summary, You Will Learn:
- The elements of the omnihouse model of entrepreneurial marketing
- How to rethink competition for sustainability
- How to converge departments within a company
- Building omni capabilities with a company