Create Distinction

What to Do When 'Great' Isn’t Good
By Scott McKain
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In Create Distinction, Scott McKain offers a potent cure for similarity and uniformity — the primary killers of businesses and careers. Have you taken your business from good to great, only to find that “great” still isn’t cutting it? McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out.

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