Create Distinction
What to Do When 'Great' Isn’t Good
Share this summary
About the summary
In Create Distinction, Scott McKain offers a potent cure for similarity and uniformity — the primary killers of businesses and careers. Have you taken your business from good to great, only to find that “great” still isn’t cutting it? McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out.
More Summaries
-
Citizen Marketers
Jackie Huba,
Ben McConnell
-
Likeable Social Media
Dave Kerpen
-
The Third Screen
Chuck Martin
-
Free Prize Inside!
Seth Godin
-
Trade-Off
Kevin Maney
-
The Human Brand
Chris Malone
