
Shopper Marketing
How to Increase Purchase Decisions at the Point of Sale
About the summary
Edited by two respected practitioners, Shopper Marketing will show you how to make the most of shopper marketing. The book is comprised of articles written by 35 experts from around the world, and it provides practical advice regarding shopper needs and trends, retail environments, effective packages and much more.
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ENGAGED! Gregg Lederman
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Personality Not Included Rohit Bhargava
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Make Your Brand Matter Steven Soechtig
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Be the Go-To Theresa M. Lina
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Mavericks at Work William Taylor, Polly LaBarre
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Becoming a Category of One Joe Calloway