Shopper Marketing

How to Increase Purchase Decisions at the Point of Sale
By Markus Ståhlberg, Ville Maila
About the summary

Edited by two respected practitioners, Shopper Marketing will show you how to make the most of shopper marketing. The book is comprised of articles written by 35 experts from around the world, and it provides practical advice regarding shopper needs and trends, retail environments, effective packages and much more.

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