Brand Primacy

How Google Made Companies the Kings of Content
# 10min reading / 14min listening time
About the summary

In Brand Primacy: How Google Made Companies the Kings of Content, Cory Schmidt discusses how the ever-elusive search engine provider changed how it looks at a domain’s authority. Brands who provide relevant and meaningful content are now the kings of the search engine – and if you want to achieve this, he will tell you how.

In This Summary, You Will Learn:

  • What Search Engine Optimization (SEO) is.
  • Ways to utilize technical and content-first SEO strategies.
  • How video can increase SEO results.
  • How Brand Primacy is trending in the Google search.
  • How to gain domain authority.
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