Be the Go-To

How to Own Your Competitive Market, Charge More, and Have Customers Love You For It
By Theresa M. Lina
# 10min reading / 14min listening time
About the summary

The weakness with most marketing plans is that there is terrific analysis of the situation, the market, the competition, the strategy, and so forth – and then one giant bucket of tactics you may as well call “Stuff.” Not so with Be the Go-To, where you’ll find detailed tactics for confronting the commoditization challenge, embracing the advantages of being a Go-To, discovering what a Go-To brand does differently from other companies, how to gain market dominance step-by-step, and more.

In This Summary, You Will Learn:

  • How to set your business on a new, better path for market dominance.
  • How to use early momentum to fuel even greater growth and infiltration with your key audiences.
  • How to navigate the delicate world of client relationships to keep your perceived value at a maximum.
  • How to accelerate and reach greater heights and never rest on current success.
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