How We Decide

How We Decide

By Jonah Lehrer
# 10min reading time / 18min listening time
About the Summary

In his latest bestseller, author Jonah Lehrer takes a fresh yet informed perspective on the fascinating subject of how we make up our minds. How We Decide explores how new ideas in neuroscience help individuals and companies make the best decisons. Lehrer cites examples from airline pilots to poker players to help illustrate why how we think is more important than what we think.

In This Summary, You Will Learn:

  • How our brains have the innate ability to fool ourselves when making decisions.
  • How ‘negativity bias’ creates a perception that bad for outweighs good when humans make assessments.
  • How speed and perceived trade-offs affect the decision-making process.
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