Edward Lebar

Ed Lebar is a widely respected economist, who oversees BrandAsset® Valuator consulting across all lines of business and worldwide accounts with Young & Rubicam Group. Under his leadership, BAV has grown to include over 600,000 consumers, 30,000 brands in 48 countries, and 240 studies. Ed is a former professor of economics at The City College of New York and Finch College.