Paul Nunes is an executive research fellow in Accenture’s Institute for High Performance Business, where he directs research on marketing strategy. His research focuses on the impact of technology on marketing practice and consumer behavior. His research results and frameworks have been used extensively in Accenture’s strategy work and service offerings. During his 18 years at Accenture, Nunes has served as a consultant to clients and as a founding member of both the company’s Institute for High Performance Business and its Technology Assessment Group. He earned his M.A. in Management from the Kellogg School of Management at Northwestern University, and a B.S. in Computer Science from Northwestern University. A trustee of the Marketing Science Institute, Nunes has authored several book chapters on CRM. He is also the author of numerous articles in the Harvard Business Review and other leading management publications.