Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
Likeable Social Media
How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)
15min reading time
/
20min listening time
About the Summary
A friend’s recommendation is more powerful than any advertisement. In the world of social media such as Facebook, Twitter, and more, that recommendation can travel farther and faster than ever before. Author Dave Kerpen of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
In This Summary, You Will Learn:
- Why your priority with social media is to listen first and never stop listening.
- How to think and act like your consumer.
- How to develop your social media value proposition and get the ‘like’.
- The best methods to positively respond to bad comments and criticism.
- How to make social media a part of every customer’s experience with your company.
More Summaries
-
Becoming a Category of One
Joe Calloway
-
Scoring Points
Terry Hunt,
Clive Humby
-
Meatball Sundae
Seth Godin
-
Now or Never
Mary Modahl
-
Brand Primacy
Cory Schmidt
-
Sway
Christina Del Villar