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Clive Humby is chairman and founder of leading marketing analysts dunnhumby, whose blue chip client list includes major retailers Tesco, The Kroger Co., and Coles Myer, global branded goods companies such as Lever Faberge, Procter & Gamble and Gillette, and other consumer brands such as Tesco Personal Finance, BMW, House of Fraser and Centrica. Clive is the chief information architect behind Tesco Customer Management and its segmentation program. Clive is also Visiting Professor, Integrated Marketing, at Northwestern University, Chicago, and Industrial Fellow at Kingston University.