MENU
Subscribe Sign in

Meatball Sundae

Is Your Marketing Out of Sync?
By Seth Godin
Read Listen
# 15min reading time / 22min listening time
About the Summary

Godin’s latest book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don’t. Godin doesn’t pretend that it’s easy to get your products, marketing messages and internal systems in sync. But he’ll definitely convince you that it’s worth the effort.

In this Executive Book Summary®:

  • What works, what doesn’t and what to do about it.
  • Use the foundations of New Marketing to support your offering.
  • How to reinvent your entire organization, products, and marketing approach.
  • Become an organization that thrives because of New Marketing.
Marketing Marketing Strategy
Buy the book at Amazon

More Summaries

Add to bookshelf

Select a shelf to add "Meatball Sundae"

Create new shelf
Cancel
Create a new shelf

After naming your new bookshelf you'll be able to assign products to it from the menu on any product page.

Cancel