Brand New Name
A Proven, Step-by-Step Process to Create an Unforgettable Brand Name
10min reading
/
15min listening time
Share this summary
About the summary
In Brand New Name, Jeremy Miller outlines a total process for executing a naming sprint for your brand, while also identifying key naming strategies that separate truly great brand names from instantly forgettable ones. By examining some of the world’s biggest and most successful brands, Brand New Name helps brands everywhere who aspire to join their ranks.
In This Summary, You Will Learn:
- The importance of a name, and why the naming process is deserving of your attention.
- How to identify what will make your brand name truly great and set you apart from the competition.
- How to plan and execute a successful name creating sprint that will result in the perfect name for your brand.
More Summaries
-
Brand Currency
Steve Susi
-
The Customer Century
Anders Gronstedt Ph.D.
-
Don’t Think Pink
Andrea Learned,
Lisa Johnson
-
Now or Never
Mary Modahl
-
The Third Screen
Chuck Martin
-
Selling Blue Elephants
Howard Moskowitz,
Alex Gofman
