Brand New Name

A Proven, Step-by-Step Process to Create an Unforgettable Brand Name
By Jeremy Miller
# 10min reading / 15min listening time
About the summary

In Brand New Name, Jeremy Miller outlines a total process for executing a naming sprint for your brand, while also identifying key naming strategies that separate truly great brand names from instantly forgettable ones. By examining some of the world’s biggest and most successful brands, Brand New Name helps brands everywhere who aspire to join their ranks.

In This Summary, You Will Learn:

  • The importance of a name, and why the naming process is deserving of your attention.
  • How to identify what will make your brand name truly great and set you apart from the competition.
  • How to plan and execute a successful name creating sprint that will result in the perfect name for your brand.
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