Overpromise and Overdeliver

How to Design and Deliver Extraordinary Customer Experiences
By Rick Barrera
# 15min reading time / 21min listening time
About the Summary

The old cliché in business is that smart companies underpromise and overdeliver. But in a crowded marketplace, underpromising is a one-way ticket to oblivion. In Overpromise and Overdeliver, Rick Barrera shows that today’s most successful companies master Touchpoint Branding — the art of making sure that every point of contact between a company and its customers is well executed and fulfills an over-the-top brand promise.

In This Summary, You Will Learn:

  • How to use an approach that turns also-rans into winners.
  • How to craft your own unique overpromise based on a complete understanding of your market.
  • How to take full advantage of the primary points of interaction between a company and its customers.
  • How anyone can create extraordinary customer experiences.
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