Straight Talk About Public Relations

New Strategies on Social Media and Content Marketing
By Robert Wynne
About the Summary

Whether you’re trying to write a compelling press release, pitch yourself or your product for media coverage or create a social media campaign that works, Straight Talk about Public Relations tells you everything you need to know. Author Robert Wynne, the president of a public relations company, explains what public relations is and guides you through the traditional methods, social media communications, and content marketing strategies that will help you reach journalists and other important audiences.

In This Summary You’ll Learn:

  • How to write a winning pitch
  • The six rules of using social media for public relations
  • How to handle negative social media comments
  • How to measure the success of your PR campaign
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