Since 2001, Jackie Huba has been researching the effects of word of mouth on customer loyalty. Forbes calls her work (along with partner Ben McConnell) “the word of mouth gospel.”
Jackie is the author (with Ben McConnell) of Citizen Marketers: When People are the Message, for which the Wall Street Journal proclaimed “drop everything and read this book.” She is also the author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, which the New York Times called “the new mantra for entrepreneurial success.” She is also the co-author of the Church of the Customer blog.
As a speaker and business advisor, Jackie has worked with Microsoft, Ulta, Discovery Education, Yahoo and Verio as well as thousands of small and medium businesses at association conferences. Previously, Jackie led B2B marketing efforts for 12 years at IBM in its software division. She is a board member of the Word of Mouth Marketing Association and a graduate of Penn State University.
Her work in researching passionate customer loyalty has been profiled by the Wall Street Journal, the New York Times, Fortune, Businessweek, U.S. News & World Report, the Financial Times, Fast Company and several thousand blogs.