Citizen Marketers
When People Are the Message
15min reading
/
20min listening time
Share this summary
About the Summary
Marketing experts Ben McConnell and Jackie Huba explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enhusiasts and evangelists – getting the word out about what products they love or hate.
In This Summary, You Will Learn:
- What social media is and how it accelerates the spread of ideas.
- The four types of citizen marketers and what they have in common.
- Who 1 Percenters are and why they are important to marketing.
- How two of the most popular Web sites have democratized the tools of self-expression.
- The three C’s of working with citizen marketers.
More Summaries
-
Get Different
Mike Michalowicz
-
Becoming a Category of One
Joe Calloway
-
Building Brandwidth
Scott Miller,
Sergio Zyman
-
The Thank You Economy
Gary Vaynerchuk
-
Differentiate or Die
Jack Trout
-
Stand for Something
Brian Burkhart
