Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
Loyalty Myths
Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work
About the Summary
Thousands of books and even more articles have been written about customer loyalty and everyone agrees that it is vital. But are they right? In Loyalty Myths, renowned authors from one of the world’s premier business research firms reveal the ugly truth about customer loyalty — almost everything you’ve been told about it is wrong! To set things straight, the authors critique 53 of the most common beliefs about customer loyalty and debunk them fully with hard science and even harder data. They also explain the essential truths of customer loyalty that every marketer should know.
More Summaries
-
The Tipping Point
Malcolm Gladwell
-
Fusion
Denise Lee Yohn
-
Mavericks at Work
William Taylor,
Polly LaBarre
-
The Death of Demographics
David Allison
-
Brand New Name
Jeremy Miller
-
Tactical Transparency
Shel Holtz,
John C. Havens