Marketing That Can't Be Ignored!
About the Summary
If you ask the author of Fix This Next and Profit First, Mike Michalowicz, the number one problem for small business owners is a lack of marketing. Sure, all business owners know they need to market their products or services but the problem is that most of them don’t create marketing strategies that actually work. In order to get attention in a market that is completely inundated with marketing messages, a business owner has to find a way to be different. If there is one thing Mike Michalowicz cannot abide, it’s letting “great products and services languish in obscurity.” The promise of Get Different: Marketing That Can’t Be Ignored is that by the end of reading it, business owners will be ready to make sure they “get noticed and get results in a crowded market–no matter what.”