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The Covert Code

Mastering the Art of Digital Marketing
By Anna Covert
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# 10min reading time / 28min listening time
About the Summary

Editor’s Note: Written with wit, expertise, and actionable advice, this book empowers readers to navigate the complexities of online marketing with confidence and precision.

 

Effective business marketing is dependent on reaching the right people at the right time with the right message. All three of these goals can be accomplished whenever high-impact promotional and outreach strategies are utilized. In her book The Covert Code: Mastering the Art of Digital Marketing author Anna Covert discusses the difficulties of navigating the rapidly changing digital landscape and the best ways to overcome common challenges.

In this Executive Book Summary®:

  • Make the right technology choices for better outreach.
  • Understand the mechanisms that increase the effectiveness of digital marketing.
  • The secrets of search engine marketing.
  • Learn how to harness the immense potential of social media.
Marketing Marketing Strategy
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