Fusion

How Integrating Brand and Culture Powers the World’s Greatest Companies
About the summary

Brand and culture independently drive business. In Fusion, Denise Lee Yohn shows that when you fuse the two together and create an interdependent and mutually-reinforcing relationship between them, you create even more organizational power. Fusion provides a detailed roadmap for increasing competitiveness, creating measurable value and future-proofing your business.

In This Summary You’ll Learn:

  • Why culture and brand are the biggest drivers of great results in business.
  • How to find your organization’s purpose and core values.
  • Key strategies to achieve brand-culture fusion.
  • The importance of engaging both customers and employees with your brand.
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