Dan Russell is the award-winning founder of marketing think tank Vivid Labs and is the author of Snake Oil, a modern-day handbook for business leaders trying to navigate the chaos of modern marketing. Over the past nine years, he’s unlocked over $50 million in revenue for his clients by leveraging the science of marketing and why we buy. These days, he teaches those principles to entrepreneurs and executives through his private newsletter, the Goldpan Report, and his involvement in tech incubator Project 10K.
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Snake Oil Dan Russell