The Momentum Effect
How to Ignite Exceptional Growth
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About the Summary
Jean-Claude Larreche presents a systematic approach for the design and execution of momentum strategy. He shows how to create new value through momentum and outlines a framework for building the leadership competencies that will deliver profitable growth. Larreche offers a pathway for harnessing the power of the momentum effect, adaptable for use by any business, in any industry under any market condition.
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