The Future of Purpose-Driven Branding

Signature Programs that Impact & Inspire Both Business and Society

By David Aaker

10min reading time / 19min listening time

About the Summary

The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society helps offer a wealth of strategies to bridge the gap between organizations’ need to drive change and making this change a reality. The book places signature social programs as the centerpiece of the purpose-driven branding model. Since signature social programs are more long-term, focused, and guided by a brand, they have the power to truly impact society. Author David Aaker explains how purpose and profit can co-exist by leveraging signature social programs through innovative strategies and case studies. Aaker also offers a solid framework for organizations to craft campaigns that will benefit both the business and society.

In This Summary, You Will Learn:

The three strategic thrusts to bring a new purpose-driven revolution in business.
What a company needs to create purpose-driven branding.
How to create signature social programs that inspire, impact, and thrive.
How to integrate signature social programs into the business.