Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
The Future of Purpose-Driven Branding
Signature Programs that Impact & Inspire Both Business and Society
10min reading time
/
19min listening time
About the Summary
The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society helps offer a wealth of strategies to bridge the gap between organizations’ need to drive change and making this change a reality. The book places signature social programs as the centerpiece of the purpose-driven branding model. Since signature social programs are more long-term, focused, and guided by a brand, they have the power to truly impact society. Author David Aaker explains how purpose and profit can co-exist by leveraging signature social programs through innovative strategies and case studies. Aaker also offers a solid framework for organizations to craft campaigns that will benefit both the business and society.
In This Summary, You Will Learn:
- The three strategic thrusts to bring a new purpose-driven revolution in business.
- What a company needs to create purpose-driven branding.
- How to create signature social programs that inspire, impact, and thrive.
- How to integrate signature social programs into the business.
More Summaries
-
Get to Aha!
Andy Cunningham
-
Shopper Marketing
Markus Ståhlberg,
Ville Maila
-
Personality Not Included
Rohit Bhargava
-
The Tipping Point
Malcolm Gladwell
-
Free
Chris Anderson
-
Exponential
Jeff Rosenblum