The Third Screen
Marketing to Your Customers in a World Gone Mobile
Share this summary
About the Summary
The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don’t understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.
More Summaries
-
Tough Management
Chuck Martin
-
How Customers Think
Gerald (Jerry) Zaltman
-
Free Prize Inside!
Seth Godin
-
Upstream Marketing
Tim Koelzer,
Kristin Kurth
-
Sway
Christina Del Villar
-
Differentiate or Die
Jack Trout
