Grown Up Digital
How the Net Generation is Changing Your World
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Chances are you know someone between the ages of 11 and 30. You’ve seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen and doing who knows what on Facebook. They’re the first generation to have literally grown up digital — and they’re part of a global cultural phenomenon that’s here to stay. The bottom line is this: If you understand the Net Generation, you will understand the future. If you’re a baby boomer or Gen Xer: This is your field guide.
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