David Aaker

David A. Aaker is the Vice Chairman of Prophet and Professor Emeritus of Marketing Strategy at the University of California Berkeley Haas School of Business. He is the winner of five career awards for contributions to the practice and science of marketing, including the Paul D. Converse Award, the Vijay Mahajan Award, the Buck Weaver Award, the Sheth Foundation Medal and being named to the NYAMA Marketing Hall of Fame. He has published over 100 articles and 18 books that have sold well over 1 million copies and been translated into 18 languages.