After receiving his Ph.D. degree in experimental psychology from Harvard in 1969, Howard Moskowitz spent seven years as a Senior Scientist at the U.S. Army Natick Laboratories. In 1981 he created a pinpoint accurate, decision- making tool that that can identify an individual’s likelihood of embracing a product based on their reactions to different concepts. This tool, which became the first IdeaMap program from Moskowitz Jacobs, Inc. (MJI), remains the most company’s most popular product today.
MJI’s full product suite today accommodates any language across a broad range of research needs in marketing, product, advertising and strategy. This comprises both highly customized programs with dedicated consulting for complex product creation and relaunch as well as flexible, self-authored web-based studies for messaging, positioning and graphics testing. Their award-winning products have been used by Fortune 500 corporations to launch some of the most recognized products and brands today. Clients include Merck, Johnson & Johnson, L’Oreal, Kodak, Citibank, and GE.