Get to Aha!

Discover Your Positioning DNA and Dominate Your Competition
By Andy Cunningham
About the Summary

Business leaders need to know which type of company they’re running in order to create an authentic and competitive position in the market. Andy Cunningham details the DNA of three types of companies in the world and presents a step-by-step framework to help you determine your company’s position in the marketing landscape using her DNA-based methodology.

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