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The Future-Ready Brand
How the World's Most Influential CMOs are Navigating Societal Forces and Emerging Technologies
10min reading time
/
31min listening time
About the Summary
Editor’s Note: We particularly appreciated how this book blends real-world case studies with actionable strategies, making it a highly relevant resource for anyone looking to future-proof their brand.
The Future-Ready Brand: How the World’s Most Influential CMOs are Navigating Societal Forces and Emerging Technologies offers unique perspectives and strategic tips on turning challenges into opportunities. Chief Marketing Officers (CMOs) are sharing their insights, identifying the real challenges leading companies are facing, and revealing how to best manage these new hardships. Author Mitch Duckler, the mastermind behind The Indispensable Brand, spent nearly one year interviewing some of the most successful CMOs representing companies like BMW, American Eagle, CapitalOne, Deloitte, Coca-Cola, and IBM. The Future-Ready Brand weaves these interview insights into Duckler’s distilled views on what’s been working, what will likely work in the future, and how to get there from here.
In this Executive Book Summary®:
- Why do brands have to reposition themselves because of societal shifts?
- Discover the impact of technological changes like AI and Web3.
- What do new commercial trends indicate for brand promotion?
- Find out what some of the world’s biggest CMOs have to say about the latest trends, opportunities, and challenges.
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