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Tactical Transparency

How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand
By Shel Holtz, John C. Havens
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About the Summary

Tactical Transparency provides a methodology that will help organizations create their own unique plans to bring greater authenticity to their companies and brands. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to customers and employees.

Marketing Social Media Trust & Transparency
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