Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
Tactical Transparency
How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand
About the Summary
Tactical Transparency provides a methodology that will help organizations create their own unique plans to bring greater authenticity to their companies and brands. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to customers and employees.
More Summaries
-
Brand New Name
Jeremy Miller
-
The Customer Century
Anders Gronstedt Ph.D.
-
Building a StoryBrand
Donald Miller
-
Convergence Marketing
Vijay Mahajan,
Jerry Wind
-
Exponential
Jeff Rosenblum
-
Marketing 5.0
Philip Kotler