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Differentiate or Die
Survival in Our Era of Killer Competition
15min reading time
/
23min listening time
About the Summary
Authors Jack Trout and Steve Rivkin address what factors allow a company or product to stand out in an increasingly competitive (and global) marketplace, offering readers solid strategies to get above the crowds of competitors and generate the business required to stay there.
In this Executive Book Summary®:
- Trout’s 4 Steps to Differentiation
- Eight strategy points for successfully implementing a differentiation strategy.
- Discover how to move away from differentiating based solely on product features.
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