Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
Brand Currency
A Former Amazon Exec on Money, Information, Loyalty, and Time
10min reading time
/
14min listening time
About the Summary
Our brave new tech world is causing many people to feel confused and afraid of falling behind. Brand Currency describes how Amazon has come to dominate the new techonomy and what lessons can be learned for other companies. Author Steve Susi explains how a brand is a story. Every customer writes the story of a brand at every interaction with the brand. He describes how customer obsession is Amazon’s key to success.
In This Summary, You Will Learn:
- The keys to Amazon’s success.
- How your customers earn and spend their currencies.
- How to best earn and spend your company’s currencies.
- How loyalty can multiply the effects of the other currencies.
More Summaries
-
The Revenue Acceleration Framework
Doug Davidoff
-
Shopper Marketing
Markus Ståhlberg,
Ville Maila
-
Fusion
Denise Lee Yohn
-
Create Distinction
Scott McKain
-
In Search of the Obvious
Jack Trout
-
The Future of Purpose-Driven Branding
David Aaker