MENU
Subscribe Sign in

Brand Hijack

Marketing Without Marketing
By Alex Wipperfurth
Read Listen
# 15min reading time / 23min listening time
About the Summary

In Brand Hijack, marketing consultant Alex Wipperfürth offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses familiar industry crises such as media saturation, consumer evolution and the erosion of image marketing. The purpose of Brand Hijack is to demystify the modern brand and make the next generation of marketing both practical and actionable. Brand hijacking relies on a radical concept — letting go.

In This Summary, You Will Learn:

  • How to make brand successes appear like serendipitous accidents.
  • How to co-create your brand by collaborating with your consumers.
  • How to inspire true customer loyalty, not just customer retention.
  • How to facilitate your most influential and passionate consumers to translate your brand’s message to a broader audience.
Marketing Advertising & Branding
Buy the book at Amazon

More Summaries

Add to bookshelf

Select a shelf to add "Brand Hijack"

Create new shelf
Cancel
Create a new shelf

After naming your new bookshelf you'll be able to assign products to it from the menu on any product page.

Cancel