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Groundswell

The Unseen Wave of Business Growth
By Scott A. Martin
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# 10min reading time / 32min listening time
About the Summary

There is no shortcut to achieving lasting business growth, even if that popular Instagram guru swears by it. While quick fixes or hacks that promise 100x growth may yield short-term results, they end up jeopardizing the foundation of a business in the long run. Groundswell: The Unseen Wave of Business Growth introduces us to the revolutionary concept of Groundswelling, a systematic approach toward engaging audiences to ensure long-term, sustainable business growth. The pages within outline four comprehensive steps to planning, creating value, scaling marketing efforts, and building a loyal customer base.

In this Executive Book Summary®:

  • The importance of prioritizing sustainable growth strategies over short-term hacks.
  • The definition of groundswelling and how it creates lasting business growth.
  • The four steps to creating a groundswell.
  • Achieve exponential growth by prioritizing purpose and relationships.
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