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The Customer Century

Lessons from World Class Companies in Integrated Marketing and Communications
By Anders Gronstedt Ph.D.
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# 15min reading time / 25min listening time
About the Summary

Author Anders Gronstedt shows how world-class companies better serve customers and stakeholders by integrating marketing and communications along three dimensions: between the company and its customers and stakeholders; across the different managerial levels; and across the different business and geographic units of the company.

Marketing Marketing Strategy
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