Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
Improving Customer Satisfaction, Loyalty, and Profit
An Integrated Measurement and Management System
About the Summary
The authors’ detailed five-step process for developing an integrated customer measurement and management system will show you how to find out exactly what your customers want and use that information to produce the kinds of products and services that will keep them coming back.
More Summaries
-
Customer Winback
Jill Griffin,
Michael W. Lowenstein
-
Think. Do. Say.
Ron Tite
-
The 1-Page Marketing Plan
Allan Dib
-
Citizen Marketers
Jackie Huba,
Ben McConnell
-
The New Experts
Robert H. Bloom
-
Stand for Something
Brian Burkhart