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Real-Time Marketing & PR
How to Instantly Engage Your Market, Connect with Customers and Create Products That Grow Your Business Now
15min reading time
/
20min listening time
About the Summary
In this eye-opening follow-up to The New Rules of Marketing and PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps in this executive book summary of Real-Time Marketing and PR.
In this Executive Book Summary®:
- Develop a business culture that encourages speed over sloth.
- How to crowdsource product development, naming, and even markting materials.
- Engage reporters to shape stories as they are being written.
- How to develop technology to instantly engage with customers and buyers.
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