The Death of Demographics
Valuegraphic Marketing for a Values-Driven World
About the Summary
In The Death of Demographics: Valuegraphic Marketing for a Values-Driven World, David Allison challenges traditional marketing tactics by teaching us how to focus on consumer values. By uncovering what drives behavior, you can improve the effectiveness of your marketing by eight or more times. This book teaches you how to identify the valuegraphics of your target consumer and creates powerful, value-driven strategies to engage them with your product or service.
In This Summary, You Will Learn:
- The behavioral science behind consumer behavior.
- How people in different parts of the world behave based on their values.
- Archetypes that dominate in the consumer population.
- Instructions on how to engage each archetype.