Content Marketing, Engineered

Build Trust and Convert Buyers with Technical Content
By Wendy Covey
About the summary

Content Marketing, Engineered guides you through the key steps in gaining awareness and building trust with technical buyers using compelling content. It’s not an easy task: your prospects can spot “marketing speak” with the trained eye of a gazelle watching for predators at the watering hole. Author Wendy Covey wrote this book for marketers focused on reaching engineers and engineers learning to become marketers.

In This Summary You’ll Learn:

  • All the key elements of marketing to technical buyers.
  • The importance of developing detailed buyer personas.
  • The many content types involved in marketing to engineers.
  • Why and how content marketing extends to helping sales.
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