Naked Conversations

How Blogs Are Changing the Way Businesses Talk with Customers
# 15min reading / 22min listening time
About the summary

Scoble and Israel argue that every business can benefit from smart “naked” blogging, whether the company is a small town plumbing operation or a multinational fashion house. By ignoring the “blogosphere” you ignore what others are saying about you, they write. The authors have assembled an enormous amount of information about blogging: from history and theory to comparisons among countries and industries. They also lay out the dos and don’ts of the medium and include extensive statistics, case studies and blogger interviews.

Buy the book at Amazon

More Summaries

Cancel
Cancel