The Tipping Point
How Little Things Can Make a Big Difference
About the summary
Trends in behavior, marketing, or business have a “magic moment” when they rapidly spread, like a viral epidemic. Malcolm Gladwell calls this moment “the tipping point.” The Tipping Point sparked its own epidemic of sorts, changing the way businesses market their products or services and how people spread ideas throughout society. This Book Snap will change the way you think about selling products and disseminating ideas.