The Tipping Point

How Little Things Can Make a Big Difference
# 10min reading time / 13min listening time
About the Summary

Trends in behavior, marketing, or business have a “magic moment” when they rapidly spread, like a viral epidemic. Malcolm Gladwell calls this moment “the tipping point.” The Tipping Point sparked its own epidemic of sorts, changing the way businesses market their products or services and how people spread ideas throughout society. This Book Snap will change the way you think about selling products and disseminating ideas.

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