Getting to Aha!
Why Today's Insights Are Tomorrow’s Facts
About the summary
In Getting to Aha!, Darshan Mehta looks at the underlying dynamics of consumers’ decision-making habits and the overarching sociocultural and technological trends that are influencing these today. Along the way, you’ll survey the modern brand landscape, including the burgeoning influence of small but highly influential industry disruptors. Above all, we will return again and again to the importance of today’s insights — tomorrow’s facts — and learn to leverage them for innovation and differentiation.
In This Summary You’ll Learn:
- How to gather meaningful insights about consumers.
- How to use those insights to drive innovation and audience engagement.
- Which trends are driving modern consumers’ behaviors in today’s market.
- How technology is shaping the way buyers interact with brands.
- The steps brands can take to access and leverage the knowledge gained from external and internal audiences.