Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
ENGAGED!
Outbehave Your Competition to Create Customers for Life
About the Summary
In ENGAGED! Gregg Lederman teaches how to design and implement a sustainable culture and customer experience. Practical and useful tools, including the ENGAGED Index, demonstrate how to communicate expectations for living the brand, measure to establish visibility and accountability, and ultimately create customers for life. Lederman’s message of “Managing the Experience” has already transformed the culture in many leading companies.
More Summaries
-
CRAVE
Gregg Lederman
-
From Individual to Empire
Laura Bull
-
The Anatomy of Buzz
Emanuel Rosen
-
The Momentum Effect
JC Larreche
-
Mass Affluence
Paul Nunes
-
Shopper Marketing
Markus Ståhlberg,
Ville Maila