Trust Agents

Using the Web to Build Influence, Improve Reputation and Earn Trust
By Julien Smith, Chris Brogan
About the summary

According to Chris Brogan and Julien Smith, trust agents aren’t necessarily marketers or salespeople; they’re digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business’s reputation. This book summary will show you how to build profitable relationships with trust agents, or become one yourself.

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